Brand Measurement | Content Strategy | Competitive Intelligence | Growth Marketing
Email: domcjackson@gmail.com | LinkedIn: linkedin.com/in/domcjackson | Location: Denver, CO
For over a decade, I've been hands-on with everything from brand and content to paid media and marketing technology. These days at Procore, I'm especially focused on brand strategy and finding smarter ways to measure what matters. I built Procore's first brand measurement framework on BlueOcean, its first interactive content program on Turtl, and launched the podcast. Before that I ran $200K+ a month in paid media and managed the Salesforce and Marketo programs behind it.
Three teams were planning against Procore's five-year NYSE anniversary separately. I worked the brand and content side, writing creative briefs and planning across the bell-ringing ceremony, the CNBC interview, the Times Square billboard, and the CEO podcast episode so all of it told the North Star story. I also wrote the company-wide announcement so employees and account teams had the same talking points. The video kept getting used long after the anniversary window closed.
Procore was investing heavily in research reports, and roughly $900K a year of it was going into static PDFs with no visibility into what anyone read. I evaluated Turtl, built the business case, pitched it to the CMO and VP of Brand, and led the rollout, then built the Future State of Construction report on it. Engagement and click-through improved across regions, and page-level read data now informs editorial planning and which markets get localized versions.
I launched The Power of Construction from the ground up and owned production and distribution coordination, promotion, episode pages, creative templates, web content, transcripts, reporting, and platform evaluation. 50,000+ downloads across 27 episodes. Episode pages averaged 4 to 8 minute sessions against a 1:16 site average, with account-level listener insight and a lower-cost production model.
Procore had no unified way to measure brand or track competitors across markets. I led the evaluation, selection, and implementation of BlueOcean.ai, then built a 10-metric framework including brand search volume, message pull-through, share of voice, and direct and branded traffic, rolled into Procore's first unified Brand Health Score. It replaced roughly $25,000 to $35,000 in survey spend and is now the input for brand investment, competitive response, and regional strategy.
The Turtl read data on the Future State of Construction report showed readers spent their time in the practical guidance, not the findings. I scoped and produced the Culture Playbook around that guidance and reused the existing production model, which turned a single research launch into a series.
Visitors landed on the site, stayed about a minute, and left, and sales answered the same basic questions on every call. I pulled the real questions from sales and customer success and built LaborChart's first FAQ page around them. Bounce rate went from 40.60% to 16.19%, average session from 1:12 to 6:34, and pages per session from 1.78 to 8.46.
Brand Strategy, Brand Measurement, Competitive Intelligence, Content Strategy, Content Measurement, Campaign Strategy, Podcast Strategy, Performance Marketing, Demand Generation, Marketing Analytics, Marketing Technology
BlueOcean, Turtl, Knotch, GA4, Adobe Analytics, Tableau, Looker Studio, Salesforce, Marketo, HubSpot, ZoomInfo, Contentful
I lead brand strategy and measurement across North America, UK and Ireland, and Australia and New Zealand. I built Procore's first brand measurement framework on BlueOcean, which is now how brand health and competitive movement get reported globally. I own the Turtl interactive content program, and I contributed to the NYSE five-year anniversary campaign across the bell-ringing ceremony, the CNBC interview, the Times Square billboard, and the CEO podcast episode.
I audited and organized 1,000+ content assets into a taxonomy by audience, theme, product, and type. Duplicate creative requests dropped about 30%. I also ran the evaluation that led to selecting and implementing Knotch, which connected content performance to pipeline for the first time.
I managed $200K+ a month in Google and Meta media and brought CPL from $180 to $145. I implemented the Meta Conversions API and built Salesforce nurture programs that lifted lead-to-opportunity conversion 18%.
I grew digital solution adoption 30%+ year over year across franchise networks including Honda, Ford, Jaguar Land Rover, Jiffy Lube, and Serta, and built the HubSpot workflows behind lead qualification and MQL handoff.
I co-founded a direct-to-consumer beach towel brand and owned brand identity, Shopify, paid social, and influencer partnerships. $50K in revenue over 18 months, profitable by month six, with coverage in Travel + Leisure.
I sold and managed search, social, display, and web programs for 400+ local businesses, with the lowest client churn rate in the company.
If you have a brand, content, or measurement problem you are working through, I am happy to talk it over.
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