Email: domcjackson@gmail.com | LinkedIn: linkedin.com/in/domcjackson | Location: Kansas City, MO
Brand strategist who launched Procore's flagship podcast from zero to 50,000 downloads and built the company's first interactive content program, turning static PDFs into trackable digital experiences. 10+ years driving measurable brand growth across B2B SaaS and construction tech through content systems, competitive intelligence, and hands-on campaign work.
I'm a brand marketing strategist based in Kansas City, Missouri. Over the past decade, I've built a reputation for turning traditional marketing into systems that actually work. I've launched content programs like The Power of Construction podcast, set up marketing intelligence platforms that help teams make better decisions, and created interactive content experiences that replaced static PDFs with something you can actually measure.
I lead with curiosity, take ownership, and do well in roles that blend brand strategy, content, analytics, and execution across teams.
Challenge: Procore was investing millions every year in research reports and thought leadership content without any way to measure engagement.
Solution: Led the implementation of Turtl as Procore's first interactive content platform, moving from static PDFs to interactive experiences with real behavioral data.
Impact: 20% lift in click-through rates and 25% better engagement across regions. Procore finally had a way to measure content ROI.
Challenge: Launch Procore's flagship thought leadership podcast from concept to market-leading industry platform.
Solution: Led development and marketing, handling everything from asset creation to cross-channel promotion. Built Procore's first individual episode pages, developed creative templates, and coordinated promotion across paid and organic channels.
Impact: Launched and grew the podcast to over 50,000 downloads worldwide, ranking in the top 5% of all podcasts. Episode pages delivered 4-8 minute average session duration vs 1:16 site average. Generated 62 measurable leads and cut cost per episode from $10,000 to $2,500.
Challenge: Procore didn't have real competitive intelligence or brand monitoring across global markets.
Solution: Led the evaluation, selection, and implementation of BlueOcean.ai as our brand intelligence platform, building Procore's first global brand measurement framework.
Impact: Implemented brand intelligence across all key markets. Created Procore's first unified Brand Health Score integrating 10 key metrics. Reduced survey costs by $25,000 to $35,000.
Challenge: The Future State of Construction report was generating strong engagement, but audiences were looking for practical guidance on cultural transformation.
Solution: As project lead, shaped the narrative strategy from start to finish, translating performance and audience data into focused content direction.
Impact: Created a targeted, insight-driven resource that directly addressed what audiences needed while extending the life and value of our core brand platform.
Challenge: LaborChart's website had a 40% bounce rate and visitors were only sticking around for about a minute.
Solution: Built LaborChart's first comprehensive FAQ page to give prospects one place for quick answers.
Impact: Bounce rate dropped to 16.19% (from 40.60%). Session duration jumped 5.5x (6:34 vs 1:12). Pages per session increased 4.75x (8.46 vs 1.78).
Brand Strategy, Content Marketing, Podcast Production, Competitive Intelligence, Campaign Management, SEO Optimization, Analytics & Reporting, Stakeholder Management
Lead podcast strategy, interactive content programs, and competitive intelligence initiatives. Manage brand measurement frameworks and cross-functional campaigns.
Built content strategy and lead generation programs. Reduced bounce rates and increased engagement through strategic content initiatives.
Developed content marketing strategy for regional roofing company. Created SEO-optimized content and managed digital presence.
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